You Belong With Me: How Taylor Swift Could Still Get Her Masters Back – Billboard

When a Spotify user, or even one of Spotifys own curators, adds a Swift struck to a playlist, shell desire them to choose the new recording, not one owned by Shamrock; when a music fan googles “Fearless,” shell want the new recording to lead the results, not the 12-year-old original; when somebody asks Alexa to play “Speak Now,” shell want the new variation to come up, not the 2010 original.The individuals at Republic are experienced at doing all these things. Once again, none of these acts are the worlds greatest pop stars, and they havent come close to matching Swifts capability to produce sales, streams and attention.The new owners of Swifts master recordings appear unfazed by the singers long-stated objective to damage her early brochure with new material they do not own. No matter how formidable 2020 Taylor Swift and her team may be, no matter how exemplary her cause, no matter how adoringly and authentically she recreates her original tunes in the studio, itll be difficult to get rid of the power of clicking on the initial “You Belong With Me” by 2008 Taylor Swift.

When a Spotify user, or even one of Spotifys own curators, adds a Swift hit to a playlist, shell desire them to select the brand-new recording, not one owned by Shamrock; when a music fan googles “Fearless,” shell desire the new recording to lead the outcomes, not the 12-year-old original; when someone asks Alexa to play “Speak Now,” shell desire the new version to come up, not the 2010 original.The individuals at Republic are proficient at doing all these things. A various Universal division continues to disperse Big Machines recordings, even under the brand-new Shamrock ownership, and those consist of Swifts early catalog. Again, none of these acts are the worlds most significant pop stars, and they havent come close to matching Swifts capability to generate sales, streams and attention.The brand-new owners of Swifts master recordings seem unfazed by the vocalists long-stated objective to undercut her early brochure with brand-new material they do not own.”In the end, Shamrock is betting Swifts initial recordings will constantly be more important than any re-recordings. No matter how formidable 2020 Taylor Swift and her team might be, no matter how exemplary her cause, no matter how lovingly and authentically she recreates her original tunes in the studio, itll be hard to conquer the power of clicking on the original “You Belong With Me” by 2008 Taylor Swift.